The winner of the local “Player 0.0” final will compete in Madrid against the three-time F1® World Champion and official Heineken® 0.0 ambassador Max Verstappen.

Sofia, November 4, 2024: Under the spotlight, in an emotional and competitive final, “Player 0.0” crowned its Bulgarian winner. “Player 0.0” started back in September with a web-based competition where participants had to achieve the highest score for the safest driving, avoiding obstacles along the way. After nearly 70,000 games played during the qualification phase, the top 32 participants advanced to the local final, held on November 3, 2024, in Sofia. In the final, participants competed in three rounds on simulators with the game F1® 2024 for a spot in the world final of the competition, which will take place in Madrid this December as part of the GamerGy 2024 event.

At the start of the event, participants received valuable advice and guidance during a Masterclass led by Yordanin Tsvetanov – a semi-professional sim-racing driver, founder, and team leader of the Negative Delta SRT sim-racing team. The event was hosted by Tray Sarafov, an F1® commentator and analyst, who closely followed the competition and shared insights about the world of F1® with all attendees. Official guests included Andrea Banda Banda, Naum Shopov, and Alexander Kadiev, who were the campaign’s key ambassadors and actively supported the competitors. The evening ended with high emotions, awards from Heineken® 0.0, and the Sunday round of the F1® Brazilian Grand Prix.


The winner of the final in Bulgaria was Tsvetomir Georgiev, who displayed exceptional composure and reflexes to outperform his rivals. He will now have the opportunity to compete for the title of “Best Driver” in simulators against the three-time F1® World Champion Max Verstappen.

Heineken®’s “Player 0.0” is the first-of-its-kind virtual competition where the best driver is not just the fastest but also the most responsible and careful on the road. The Player 0.0 initiative is part of Heineken®'s global responsible consumption platform, “When You Drive, Never Drink,” which promotes responsible consumption and road safety in both the real and virtual racing worlds. Since February 2023, Max Verstappen has been the official Heineken® 0.0 ambassador and plays a leading role in promoting responsible consumption.

In 2024, Heineken®’s responsible consumption campaign expanded with the “Best Driver” initiative to show beer fans that they always have a choice – to opt for alcohol-free Heineken® 0.0 or not to drive. Verstappen is also the star of the accompanying “Best Driver” campaign video, which emphasizes that when someone needs to drive the group home after a night out, the only choice is the one who has not consumed any alcoholic drinks.